Sony Mobile at Mobile World Congress 2017
Sony Mobile delivers its innovation promise at Mobile World Congress 2017
• Xperia™ Touch, the highly anticipated Android projector with multi-touch, rolls out to select markets from Spring 2017
• First showcase of Xperia™ Ear “Open-style CONCEPT”, a nextgeneration Xperia Smart Product - with wireless ‘open-ear’stereo headphones
• Four new X-Series smartphones; Xperia™ XZ Premium, Xperia
XZs and super mid-range Xperia XA1 and XA1 Ultra
Barcelona, 27th February 2017, Sony Mobile Communications (“Sony Mobile”) today re-affirmed its position as a leading communications innovator and visionary, by unveiling product experiences that break new ground in consumer technology. "Xperia Touch is a revolutionary interface" said Hiroki Totoki, President and CEO, at Sony Mobile Communications. “A year on from unveiling our new brand direction and vision for the future of communications, not only are we announcing Xperia XZ Premium, equipped with the most advanced technologies to enhance the essential features on smartphones, we’re creating whole new interactive communication experiences with our Xperia Smart Products.”
Acclaimed concept to commercial product: Xperia Touch, the interactive Android projector launches from Spring 2017 Xperia Touch is an interactive projector that turns any flat surface into a 23” HD touchscreen, with either horizontal or vertical ultrashort-throw projection.The interface is fast, fluid and responsive to physical touch - it’s built using Sony’s SXRD projection display technology, and touch is made possible through a combination of Infrared light and real-time detection via its built-in camera, at a rate of 60 frames-per-second. Xperia Touch enables family and friends to gather around a table, kitchen island or flat wall to enjoy games, watch online video streaming services and
communicate using messaging apps and social networks.The elegant home screen skin is engineered specifically for touch - designed to be both minimalistic and accessible in brightly lit or dark conditions. It provides real-time weather information, a memo board for doodles or video
notes, calendar access and a Skype™ portal for video chat with colleagues or loved ones. Not only is Xperia Touch compatible with PlayStation® 4 Remote Play1 , it will run any app or game downloaded from the Google Play Store, setting a new precedent for the way hundreds of thousands of application experiences2 can now be enjoyed. And, the unique projection, touch capability and sensor architecture will provide developers with an entirely new platform on which to build and create. Xperia Touch rolls out to Europe via select retailers and the Xperia Store Online in selected countries from Spring 2017, with a suggested retail price of €14993 . Hands-free. Eyes-free. Ears-free: Xperia Ear “Open-style CONCEPT” is a next-generation Xperia Smart Product concept Xperia Ear “Open-style CONCEPT” is based on 'open-ear' audio technology developed within Sony's Future Lab Program, an incubator that enables consumers to trial and shape prototypes from Sony’s R&D division. It utilises Sony's acoustics research and leadership to deliver wireless 'openear' stereo headphones, so you can listen to music and receive notifications, whilst simultaneously hearing sounds from the world around you. Whether you’re listening to music during a workout or commute, it’s an unparalleled ambient experience. Xperia Ear “Open-style CONCEPT” is built to completely reimagine everyday listening and communication - its two highly powerful spatial acoustic conductors and driver units work together to transmit sounds directly to the
ear canal. And just as with Xperia Ear, Xperia Ear “Open-style CONCEPT” will be powered by Sony Agent Technology - a personal assistant that uses conversational voice interaction and head gestures to help you get things done, access information and communicate.
Sony Mobile will continue to develop new features to further increase the inear assistant capability. An example of this is ‘Anytime Talk’ - a new voice-chat service that will allow users to instantaneously start a group conversation in real-time without searching through contacts or needing to dial, with a simplesingle button press or head movement. The beta version will roll out for the first-generation Xperia Ear over the coming months. Sony Mobile is exploring the collaborative possibilities with Sony Agent Technology on Xperia Smart Products and the new cloud AI platform from LINE Corporation, the company behind the popular LINE messaging app, to develop and co-create a new communication experience.Four all-new Xperia smartphones; Flagship Xperia™ XZ Premium,Xperia XZs and super mid-range Xperia XA1 and XA1 Ultra Sony Mobile also announced four additions to its popular X-series enhancing both the premium and mid-range models - further ensuring that the range
offers a variety of features to excite consumers and ensuring that Xperia is available at each key operator tariff point in markets around the world.Hideyuki Furumi, EVP, Global Sales & Marketing, at Sony Mobile Communications said: “We’ve continued to evolve and transform our smartphone portfolio, with an unwavering focus on delivering the most advanced technology in elegantly designed products. Whether it’s a memorystacked camera system capable of super slow motion capture or the world’s first 4K HDR smartphone display, we’re delivering experiences that connect with users in emotional and meaningful ways like never before.” Xperia XZ Premium showcases Sony’s new Motion Eye™ camera system to enable advanced features and excellence in picture quality, as well as the world’s first 4K HDR display4 (5.5”). Motion Eye camera provides 960fps super slow motion video capture and playback, four times slower than any other smartphone5 . Xperia XZ Premium is available globally in in Luminous Chrome and Deepsea Black from late Spring 2017. The flagship variant Xperia XZs brings that same re-engineered Motion Eye camera to select markets in a 5.2” form factor and is available from the beginning of April 2017 in Ice Blue, Warm Silver and Black.Building on the success of the Xperia XA models launched last year, Xperia XA1 and the 6” large screen XA1 Ultra feature a beautiful borderless design with edge-to-edge screens. Both will surpass camera expectations with high-end rear camera specs including 23MP sensors and low-light capabilities, whilst XA1 Ultra has been designed specifically for selfie lovers with its superior 16MP front camera.Xperia XA1 and Xperia XA1 Ultra will roll out from Spring 20176 with Android Nougat at launch in a choice of contemporary finishes; White, Black, Pink7 and Gold.
Source:- Sony Press Release